Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) is a leading bottling partner of The Coca-Cola Company, responsible for producing, distributing, and selling some of the world’s most iconic beverages. Headquartered in Zug, Switzerland, Coca-Cola HBC is listed on both the London Stock Exchange and the Athens Exchange. As part of The Coca-Cola Company, the world’s largest beverage enterprise, we operate in more than 200 countries worldwide.
At Coca-Cola HBC, life is fast-paced, rewarding, and full of opportunities. We embrace a culture of diversity and inclusion, provide equal opportunities, and value different perspectives. We believe in hiring the best talent based on merit and potential.
Are you ready to take on a new challenge and grow with a world-class team?
We are currently accepting applications for the following position:
Title:Â Premium Spirits Account Leader – Off Trade
Location:Â Benin, Edo
Job Summary
- Main responsibility is to lead the day-to-day sales and marketing execution in trade including driving innovations in-trade across categories while managing multiple stakeholders internally and externally.
- You will be responsible for executing Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion) to ensure sell-in and sell-out, visibility of products within niche channels and customers.
Responsibilities
- Establish and maintain high-level, executive contact with accounts, focusing on the establishment and maintenance of strategic relationships
- Builds alliances with key cooperating departments through common routines (Pr. Spirits Customer Marketing & Sales Managers)
- Plans and implements trade and consumer promotions/events according to brand guidelines and plan
- Sets standards for customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
- Contributes to the capability development of off trade sales team by sharing knowledge and expertise
- Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
- Ensures achievement of new launches targets in own region/territory and contributes to total team results
- Participation in team activities for the achievement of the team’s results (critical KBIs)
- Maintain sales volume, product mix, by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Analyze sales trends and results and Develops Off-Trade Knowledge Programs (Trade promotions, Salesman incentive scheme, Dealer- loader program etc)
Requirements
- BA / B. SC or HND in relevant discipline
- Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
- Commercial & customer marketing experience (Spirits/AFBs)
- Desired candidate must be an excellent communicator and interested in delivering and improving service standards to our esteem customers.
- Selling & Negotiation Skills
- Strong analysis & Synthesis skills
- Presentation Skills & Interpersonal Skills
- Financial Acumen.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online




